Thai fashion e-commerce site raises $1.5m Series A round

Set up in 2011 by Julien Chalte and Martin Toft Sorensen, WearYouWant operates a marketplace which allows offline vendors to set up a shop and manage customers' orders.

Currently the site carries around 450 brands and around 12,500 items. Like many e-commerce start-ups in Southeast Asia - where credit card penetration is low - WhereYouWant allows customers to pay by cash on delivery.

In addition it works with two logistics companies, CJ Korea and KWC Logistics, to ship its orders. Delivery within two to five days is available and there are plans to offer next-day deliveries soon. The company already claims to have a triple-digit growth rate over the last six months, according to a release.

The business has also formed a number of partnerships over the last year. These include a content marketing deal with Thailand's largest web portal, Sanook, and partnerships, with LINE and Samsung for mobile marketing campaigns

Companies like WearYouWant are well placed to take advantage of the growth in e-commerce in Southeast Asia where internet penetration in region is now at 32%. Meanhile, mobile penetration rates are higher than ever, with over 50% of Southeast Asians are willing do all internet surfing on their phones compared to 30% worldwide.

WearYouWant's competitors include Lazada and Zalora, both of which are backed by Rocket Internet.

 

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• Topics
• Early-stage
• Technology
• Consumer
• Southeast Asia
• Venture
• Technology
• Thailand