Australia's VC-backed Campaign Monitor in US bolt-on acquisition

Financial details of the transaction were not disclosed.

Set up in 2006 by Kraig Swensrud and Sean Whiteley, GetFeedback is a mobile-first customer survey platform that offers both a free survey services and a monthly pay-as-you-go subscription service based on a maximum number of responses generated and the level of technical support desired.

The deal marks a new stage of development for Campaign Monitor. The 10-year-old Sydney-based software business has been looking to expand in the US - where most of its user base is located - ever since it closed a $250 million round of funding from Insight in April this year.

As a software-as-a-service (SaaS) business offering easy-to-use email templates for online marketing campaigns, Campaign Monitor will add GetFeedback's survey functionality to its product offering, as well as acquire a new US base of operations at the survey start-up's San Francisco headquarters.

GetFeedback's founder and CEO Swensrud wil join Campaign Monitor as chief marketing officer. Swensrud is a former executive of US cloud computing company Salesforce, which also counts Campagin Monitor CEO Alex Bard among its alumni.

Set up in 2004 by Ben Richardson and Dave Greiner, Campaign Monitor has spent the last decade turning a comparatively simple marketing tool into a service that now works across several social networks, allowing online marketers to produce content for range of mobile devices, while collecting valuable analytics.

The company has 100 employees across 19 cities and claims to have more than 120,000 paying customers in 170 countries, among them Apple, Intel and Facebook.

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