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  • Real estate

Northstar Group picks up ERA regional master franchise

  • Tim Burroughs
  • 16 October 2013
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Northstar Group has completed the acquisition of the Asia Pacific master franchise rights for property agency ERA from Hersing Corporation. It follows the Southeast Asia-focused GP's purchase of ERA franchise in Singapore from the same seller two months ago.

The Asia Pacific rights cover 18 countries in the region, including Australia, Japan, China and Indonesia. The management team that participated alongside Northstar in the Singapore buyout, led by CEO Jack Chua, will be responsible for managing the Asia Pacific master franchise. Approval was required from US-based Realogy Grouo, the ultimate owner of the ERA name globally, for the deal to go through.

"We are committed to the long-term development of the ERA master franchise in the region, and are pleased to be able to grow the brand across a region where the real estate sector offers significant potential," said Ashish Shastry, managing partner at Northstar.

At present, Singapore is by some distance the most profitable part of the business. It is the dominant player in public housing (HDB) sales - and 80% of Singaporeans live in HDB properties - brokering 44,000 transactions with a total value of S$22.3 billion in 2012.

Northstar reportedly paid more than S$100 million ($78.8 million) for the asset, with approximately one third of the transaction funded through debt. It plans to re-list ERA Singapore - which was previously privatized as part of Hershing - on the domestic bourse as a ‘pure-play' real estate brokerage within 2-3 years.

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