BAI invests in China mobile advertising solutions provider
Bertelsmann Asia Investments (BAI), an investment arm of German media giant Bertelsmann, has committed $10 million in Series A funding to OptAim, a Chinese mobile marketing solution provider.
The Beijing-based company was founded in September 2012 and received over RMB10 million ($1.6 million) in seed funding from undisclosed investors. It helps advertisers improve their marketing return on investment (ROI) through big data, digital signal processor (DSP) and other technology solutions. Clients include mobile app developers and e-commerce operators.
OptAim said in a statement that it generated more than RMB200 million in revenue last year, a fivefold increase on 2013. The new investment will be used for product and technology development, marketing and expanding into overseas markets.
BAI is a strategic venture investor focused on new media, education and business process outsourcing. By the end of November last year, BAI had invested in over 40 enterprises and investment funds in China.
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