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Nordic Capital backs Chinese maker of child car seats

  • Andrew Woodman
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European GP Nordic Capital has acquired Max-Inf, a Chinese manufacturer of children's car seats, to complement its existing portfolio investment in UK child safety products firm Britax.

Max-Inf was set up in 2010 by CEO Leo Xu - who will retain a substantial interest in the business - and is headquartered in Ningbo, Zhejiang province. The company makes child car restraints that are both exported and sold domestically under the brand name Baby First. 

Max-Inf is also the exclusive China distributor for Britax, which makes car seats, pushchairs, baby carriers, and bike seats. Nordic acquired Britax for GBP450 million ($699 million) in 2010 and Britax started its distribution deal with Max-Inf around the same time. According to a release, Max-Inf has over 700 employees and reported $73 million in revenue in 2014.

"We see a substantial share of global growth in child restraint systems for the coming years coming from the Chinese market, given an increasing awareness of child safety among consumers and a tightening of safety standards and regulation," said Hans Eckerström, an advisor to the Nordic Capital Funds. "Bringing Britax and Max-Inf under Nordic Capital ownership enhances the potential for the two Groups to best capture growth opportunities with their respective brands Britax and Baby First."

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