Vertex, IDG, SAIF invest $15m in India’s FirstCry
Temasek Holdings subsidiary Vertex Venture Management has led a $15 million Series C round of funding in Brainbees Solutions, which runs Indian baby and kids focused e-commerce site FirstCry.com. Existing investors IDG Ventures India and SAIF Partners also invested in the round.
Apart from the online store, Brainbees also operates FirstCry-branded franchisee stores. It began the move to offline in 2011 and now has 50 stores across 45 cities. The company acts as a wholesaler to...
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