Cathay PE invests in France’s Datawords
Sino-French GP Cathay Capital Private Equity has led a new round of funding for Datawords, a digital marketing service provider based in France. The size of the investment has not been disclosed.
Paris-based PE firm Keensight Capital, French investment firm Bpifrance as well as Capzanine also participated.
Founded in 2000, Datawords helps companies to localize websites and digital marketing materials in different markets, and also runs marketing campaigns for brands. The company has offices in Italy, Germany, the UK, South Korea, Hong Kong, Japan and the US, in addition to France. It generated over EUR30 million ($32.9 million) in revenue last year, 70% of which came from outside of France.
"Having previously partnered with Datawords and their talented managers at an earlier stage of the company's and Cathay's development, we are thrilled to be able to build on the strong foundations already established and to help Datawords implement its cross-border growth strategy," Mingpo Cai, president of Cathay Capital, said in a statement.
The new funding will be used to accelerate the company's global expansion, with a particular focus on international clients in North America and Asia.
Cathay Capital launched a Sino-French Innovation Fund last month that is looking to invest in digital start-ups in France, China and the US. Last year, it launched the EUR500 million Cathay Midcap Growth Fund III to promote international expansion of companies in the mid-cap segment.
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