Nissay Capital backs Japanese online ad platform Dennoo

This is the second round of investment by Nissay, which previously joined Cyber Communications, Cyber Agent Ventures and a number of individual investors in committing $1.17million in February - adding to the $83,000 of seed funding the company had already secured.

Set up in early 2012, Dennoo claims to be the world's first "viewable time-based" advertising platform. It analyses the exact number of seconds a web-based ad is viewed, allowing publishers to count impressions only when ads are actually displayed and to charge for ads based on display time. Dennoo has offices in Toyko and Silicon Valley.

The investment was made via Nissay Capital No.5 Investment Enterprise Partnership, a $100 million vehicle set up in January 2011 that predominately targets investments in the technology and internet space. Last month, Nissay invested JPY250 million ($2.4 million) in Cerebrex, a start-up which produces components for liquid crystal displays.

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• Topics
• North Asia
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• Technology
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• Nissay Capital