integral becomes biggest shareholder of Japanese TV ad producer TYO
Integral Corporation, a Tokyo-based private equity firm, has acquired a 44.4% stake in TYO Inc, a second-tier TV commercial producer, for JPY1.3 billion ($16 million) in new shares, becoming the company's largest stakeholder.
The deal marked Integral’s third investment following apparel company Yohji Yamamoto and BPS Co., a manufacturer of mailing inserter equipment, since its incorporation in September 2007. TYO was founded in 1992 by Hiroaki Yoshida, an advertisement and film director who used to own 16.3% of the company as the largest shareholder. TYO plans and produces TV commercials, websites and other advertisements. After Integral’s investment, Yoshida's holding will be diluted to 9%, and he will become the second largest shareholder.
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