Unitus Seed Fund backs Indian rural distribution start-up
Unitus Seed Fund, a US-based VC firm that targets social start-ups, has invested in Chennai-based Villgro Innovation Marketing (VIM) in a seed series of funding alongside a group of angel investors.
Founded in 2009, VIM distributes products to farmers in India. It does this by recruiting well-connected entrepreneurs from local communities and training them to provide advisory-driven sales. The company...
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