
NTT Docomo Ventures, Livesense lead $5.5m investment in Japan's Aratana
NTT Docomo Ventures, the corporate VC arm of the Japanese mobile giant, and internet media firm Livesense have together led a JPY550 million ($5.5 million) investment round for Aratana, a social e-commerce platform developer. Existing VC backers JAFCO, GMO Venture Partners and Mizuho Capital also took part in the round.
Set up in 2007, Aratana develops e-commerce applications for smart phones, focusing on social mapping, geo-location and augmented reality. It has also helped develop web-based e-commerce platforms such...
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