China Renaissance advises alcohol site on Series C round

Jiuxian, which previously raised two rounds of financing in 2011, is a leading player in the alcohol e-commerce vertical, offering customized services via its website and call center. The company generated nearly RMB500 million in revenues in 2011 and sales for the first half of 2012 were 10 times the amount for the same period of last year.

"Jiuxian.com is an excellent and solid e-commerce company in the industry, with particular advantages in the area of supply chain and human resources reserves," commented Fan Bao, CEO of China Renaissance.

Richland Capital was attracted to the business due its transformation from a traditional enterprise into an e-commerce platform.

China Renaissance has been taking advantage of late of the large portion of the Chinese private equity market that has not been covered by the bulge-bracket banks. It has an average transaction size of $30-50 million, and similar to global investment banks, charges on a success fee basis.

"If we think the business of a company is interesting, we can do as little as $5 million or as big as $200-300 million, company partner Kevin Xie told AVCJ recently.

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• Topics
• Greater China
• Expansion
• Consumer
• Technology
• Consumer
• China
• Growth capital
• China Renaissance Capital Investment
• TMT