Peepul Capital leads $30m Series E round for Komli Media
Digital advertising technology platform Komli Media has raised $30 million from new investor Peepul Capital. Existing investors Norwest Venture Partners, Nexus Venture Partners, Helion Venture Partners and Draper Fisher Jurvetson also participated in the round.
Mumbai-headquartered Komli claims to be Asia Pacific's leading media technology company, with offices in India, Australia, New Zealand, Southeast Asia and Middle East. It provides integrated solutions across social, mobile, display and video for digital marketers, agencies and publishers.
Komli Media's flagship product is its propriety ATOM advertising platform which allows advertisers to bid in real time for placements on pages across numerous media. It recently integrated ATOM into Facebook's real time bidding (RTB) platform - Facebook Exchange (FBX), making it one of the first adoptees in the region.
The funds will be used to develop its key technology platforms and to strengthen its presence through integrated go-to-market solutions across Asia Pacific. "With the increased funding, we plan to deepen our focus on innovative technologies, such as RTB, to deliver significantly greater value to our customer," Prashant Mehta, CEO of Komli Media said in a statement.
The company has grown at a CAGR of 200% over the past three years.
Asia Pacific is currently the fastest-growing media advertising market in the world, with digital advertising set to grow by 30-50% per annum for the next 10 years. Online advertising is expected to expand particularly fast in Southeast Asia, on the back of rising broadband penetration. Broadband has currently only reached 100-125 million of the population, providing ample room for further growth.
Komli won $39 million in Series D funding last year from Nexus, Helion, DFJ and Norwest, alongside Western Technology Investment.
Komli secured its first venture capital funding from the former three firms in December 2007, when the company launched a solution combining the features of search and display advertising. One year later, current CEO Prashant Mehta joined the company from Yahoo. Since then, the company has completed several acquisitions in India, Australia and Southeast Asia. Norwest Venture Partners only came on board in 2011, when it led a $15 million Series C round, with Helion also participating.
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