Kalaari commits $4m to India's ScoopWhoop

The company will use the funds to expand its video production unit ScoopWhoop Talkies, according to a Livemint report linked from Kalaari's Twitter. It will also hire additional editorial resources across its beats and enhance its relationship with its brand partners by setting up sales and native content creation teams.

ScoopWhoop was founded in 2013, and creates and curates news and entertainment content, with a focus on younger Indian audiences. Currently it claims to receive about 20 million unique visitors each month.

The company's last funding round, in September 2014, saw Ignite World commit $1.5 million under its previous name, Bharti Softbank.

India's digital media sector has attracted interest from VC investors recently, including such firms as PremjiInvest, which led a Series C funding round for targeted advertising system developer Amagi Media Labs in January, and Standard Chartered Private Equity, which paid INR1.5 billion ($22.9 million) in September to increase its stake in Prime Focus, which provides creative and technical services to the visual entertainment industry.

Kalaari's activity in India's media sector includes participating in a Series A round for tech business news website YourStory in August, alongside Qualcomm Ventures, Ratan Tata and T.V. Mohandas Pai. The GP is currently investing out of its third India VC fund, which closed in September at $290 million.

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• Topics
• South Asia
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• India
• Kalaari Capital
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