Taiwan AI start-up Appier raises $23m
Taipei-based artificial intelligence (AI) start-up Appier has raised $23 million in a Series B round of funding from UOB Venture Management, Sequoia India, Jafco Asia, TransLink Capital and MediaTek Ventures.
The company has now raised a total of $30 million to date, including a $6 million Series A round led by Sequoia in June last year.
Founded in 2013, Appier uses AI and machine learning technology to optimize advertising campaigns for brands and analyze what users will do on different smart devices at different times of the day.
According to Appier, cross-screen behaviors differ from market to market. For example, although much of Asia sees highest tablet usage on weekends, Indian tablet users are most active on weeknights, while Australian PC users are most active on Sundays.
The company also has offices in Singapore, Tokyo, Sydney, Ho Chi Minh City, Manila, Hong Kong, Mumbai, New Delhi, Jakarta and Seoul. It has served more than 500 corporates and claims to have seen revenue growth of more than 300% in the last 12 months, and 600% since June 2014.
"We are living in a post-mobile era: the era of cross screen," Chih-Han Yu, CEO and co-founder of Appier, said in a statement. "Artificial intelligence is the best approach to resolve this complexity and make cross screen easy. In fact, advertising is just the beginning. We believe in the future our AI can help businesses solve a variety of difficult analytical problems."
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