
PE-backed SSI to acquire Australia, New Zealand marketing firms
Survey Sampling International (SSI), a US-based market research company backed by Palo-Alto PE firm HGGC, will acquire online research panels MyOpinions, of Australia, and SmileCity Limited, of New Zealand.
The purchase fits with SSI's strategy of expanding its presence in the Asia Pacific region. In a statement, the company said that the target companies' assets will be combined with its own online panel...
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