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Starfish Ventures invests $2m in gaming start-up Scalify

  • Alvina Yuen
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Starfish Ventures has invested $2 million into Melbourne-based gaming start-up Scalify for an undisclosed stake. The capital will primarily be used for sales and marketing.

Established in February 2010, Scalify hosts games by using peer-to-peer technology rather than large server farms, with the aim of providing better functionality and lower operating costs. The company is looking to work with major games publishers, ahead of expansion into the US, UK and Asian markets.

"We were speaking to Starfish before we'd even started. It's always a good idea to start that kind of relationship early," Steve Telburn, Scalify's founder and CEO, told Startup Smart. "We are very much below the radar at the moment, so our sales and marketing activity will need to increase."

Tony Glenning, Starfish's investment director, added Scalify is well placed in the large and growing online gaming market.

Starfish, Australia's largest VC player, has also made investments in tech start-ups such as DesignCrowd, StyleTrend and BugHerd.

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