
IvyCap takes lead role in Thomson Reuters’ India farming platform
IvyCap Ventures has agreed to become the lead investor in Thomson Reuters’ information platform for Indian farmers. Terms and conditions of the transaction were not disclosed.
The global information provider will remain a shareholder in Reuters Market Light once the business is restructured under the newly formed RML Information Services. Amit Mehra, founder and managing director of the service, will continue to lead operations as CEO.
Established in 2007, RML provides agricultural, weather, market price and crop information over mobile phones to India's farming community. It claims to have served more than one million subscribers across 50,000 villages and 17 states. In total, nearly five million farmers have been impacted by the service through information sharing.
"We incubated and brought RML to India's agricultural community at a time when farmers had little or no visibility into the market prices of their crops and this has changed the agricultural landscape," said Shanker Ramamurthy, president of global growth and operations at Thomson Reuters, in a statement. "Thomson Reuters is pleased to join forces with IvyCap to provide the additional focus, expertise and investment needed to deliver the RML service that benefits thousands of rural farmers each day."
IvyCap, which invests in start-ups and growth stage companies across sectors including agriculture, education, energy, healthcare and technology, is expected to strengthen RML's product offering. Vikram Gupta, founder and managing partner at the VC firm, said significant value could be added by leveraging IvyCap's network of relationships in relevant areas.
The VC firm is sponsored by the Alumni Trust, a group of graduates from different branches of the Indian Institute of Technology and other educational institutions. IvyCap Ventures Trust Fund - I launched in 2011 and held a first close of INR1.05 billion ($19.4 million) last July. The full target is INR2 billion.
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