AVCJ

Chinese big data platform raises $25m Series C round

  • LinkedIn  
  • Google plus  
  • Save this article  

Baifendian, a Chinese data analytics start-up, has raised a $25 million Series C round of financing. Details of investors were not disclosed.

The firm received $10 million in Series B financing from Zhejiang Shinkansen Media Investment and IDG Capital Partners in July last year. Prior to that, IDG participated in a $7.2 million Series A round in 2011 alongside Mingxin China Growth Fund, AVCJ Research records show.

Founded in 2009, Baifendian provides Chinese enterprises with data analytics technology to analyze customers' online shopping preferences in order to help companies increase their online traffic.

The new funding will enable the company to enhance its enterprises data analytics and cloud computing platforms.

Meng Su, Baifendian's CEO, said the company plans to develop innovative technology in the areas of enterprise big data, cloud computing and data infrastructure. New capital will be also used to hire new staff and promote new products.

Over the past five years, Baifendian  has partnered with more than 1,000 enterprises working in the e-commerce, retail, automotive and financial industries. The e-commerce sites and information portals it has partnered with include QQ, Vancl, China Mobile and Vipshop.

  • LinkedIn  
  • Google plus  
  • Save this article  

More on Greater China

Latest News

world-hands-globe-climate-esg
Asian GPs slow implementation of ESG policies - survey

Asia-based private equity firms are assigning more dedicated resources to environment, social, and governance (ESG) programmes, but policy changes have slowed in the past 12 months, in part due to concerns raised internally and by LPs, according to a...

  • GPs