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Blackstone offers Chinese version of website

  • Susannah Birkwood
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Visitors to global buyout giant The Blackstone Group’s website will now be able to access content in Chinese, as well as in English and Japanese.

The firm has launched a Chinese version of its portal, which includes information about Blackstone, its people, products and services, as well as market commentary from Vice Chairman Byron Wien, video messages from CEO Steve Schwarzman and other business unit heads. Users can also view recent company news and Tweets.

"Blackstone has been recognized in the US for the sophisticated level of our digital communications and we are pleased to be able to bring our Chinese audience closer to Blackstone through the website as we grow our presence in the region," said Antony Leung, chairman for Greater China at Blackstone. "As the firm expands globally, we will continue to pursue new ways of communicating what we do and the impact we make around the world."

Earlier this year, Blackstone confirmed the appointments of Yi Luo and Edward Huang, both of whom now focus on the Greater China market. Luo joined in January as a senior managing director in the private equity firm's Shanghai office, while Huang started work as a managing director in Hong Kong in March.

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