Peepul Capital backs Indian lingerie brand
Peepul Capital has committed INR700 million ($12.8 million) to lingerie and sportswear start-up Brandis Manufacturing and Marketing. The Bangalore-based company will use the funds to expand production facilities and build out its brand.
"There is a huge gap in the expectations of women consumers in terms of right price quality and communication," Nischal Puri, the company's founder, told The Economic Times. "Brandis aims to narrow this...
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