Diageo sells whisky brand to Korean turnaround investor
Global beverage giant Diageo has agreed to sell Windsor, Korea’s best-selling whisky brand, to Pine Tree Investment & Management following the collapse of a transaction involving other Korean private equity firms.
Windsor has been Korea’s best-selling scotch since 2006 and claims a 35% local market share. Since 2015, three low-alcohol whisky-based sub-brands have been launched: W Ice, W Signature 17, and W Signature...
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