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  • Australasia

New Zealand supply chain traceability player gets $57m

oritain
  • Justin Niessner
  • 14 July 2023
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New Zealand’s Oritain, a supply chain traceability and authentication company with a presence in the US, Europe, and Australia, has raised USD 57m led by UK-based VC firm Highland Europe.

Long Ridge, a US financial and business technology specialist that has backed the company since at least 2021, also participated. The investment has been described as part of a Series C now amounting to USD 70m. Previous investors include UK agriculture technology-focused VC firm Agronomics.

Oritain specialises in forensic traceability and services related to verifying the true origin of products and commodities. Its technology is said to create a unique fingerprint from products worldwide and prove its provenance from meat to honey, milk, and fibres.

The company has more than 100 clients globally, including fashion and retail players Lacoste, Supima, and Primark, as well as food brands A2 Milk and Nescafe. It claims to have a client retention rate of more than 100% and claims to have achieved compound annual growth of 90% a year for the past six years.

“Oritain’s forensic science can take a commodity sample and tell you precisely where in the world it comes from,” Jacob Bernstein, a principal at Highland who will join the company’s board, said in a statement.

“Does this cocoa come from a deforested national park? Is this cotton from where my supplier says it is? Is this coffee truly Brazilian, as the label says? This groundbreaking technology is a dream solution for sourcing and sustainability leaders at the world’s largest brands who can finally get to grips with the authenticity of their supply chains.”

Much of the business case for this model revolves around a trend toward increasingly strict compliance regimes for environmental, social, and governance (ESG) standards. Companies rely on data from traceability technology providers to prove the authenticity and quality of their products, reducing risk and fraud.

Previous investment in this niche in New Zealand includes local GP Oriens Capital acquiring 70% of IVS Group, a specialist in managing biosecurity contamination risks associated with importing and exporting. IVS, also known as Independent Verification Services, is largely focused on protecting the local environment from biocontamination.

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