China's Sensors Data raises $200m
Chinese marketing technology provider Sensors Data has raised a USD 200m Series D round led by Tiger Global Management and The Carlyle Group.
Additional support came from FutureCap, DCM Ventures, Linear Venture, Sequoia Capital China, Warburg Pincus, Bessemer Ventures, M31 Capital, Xiang He Capital, 5Y Capital, and GGV Capital.
Xiang He led a USD 30m round in 2020, which extended a USD 44m Series C led by Warburg Pincus in 2018. Sequoia led a USD 4m Series A in 2016, while DCM led a USD 11m Series B in 2017. Linear and FutureCap provided an angel round of undisclosed size shortly after inception in 2015.
Sensors Data was founded in 2015 as a data analytics platform that assists in the collection and analysis of customer data. It has since expanded into marketing technology for large corporate customers.
The company claims its technology can identify individuals and track their activity across various platforms such as WeChat and Taobao, as well as retailers’ online membership schemes. This is said to enable more comprehensive data collection and customer association.
Sensors Data claims to help 2,000 enterprise clients obtain and analyse about 250bn customer behaviour data points every day. It said its goal was to “assist 30 million Chinese enterprises to reconstruct their data foundation and realise digital operations.” There are currently more than 100,000 active users, with the customer renewal rate said to exceed 100%.
Fanzhuo Capital served as the exclusive financial adviser for the latest funding round.
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