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  • Greater China

China e-commerce SaaS player secures $100m Series C

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  • Justin Niessner
  • 02 March 2022
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China-based e-commerce software-as-a-service (SaaS) provider Dianxiaomi has secured a USD 100m Series C round led by Tiger Global Management and Huaxing Growth Capital.

GGV Capital, CDH Invesment, and Gaorong Capital re-upped. GGV, CDH, and Gaorong provided about USD 44.3m in Series B funding last year with support from Kunlun Fund.

Founded in 2014, Dianxiaomi offers a range of e-commerce enablement tools covering areas such as logistics and customer service. It is best known for its BigSeller platform in Southeast Asia, which facilitates inventory, order management, and data analytics for traditional retailers setting up e-commerce operations. It also has a Latin American service called UpSeller.

Operations involve collaboration with some 50 major e-commerce platforms, more than 800 logistics providers and 60 warehouses globally. The company facilitates the processing of more than CNY 300bn (USD 47.5bn) in orders a year for around 1.2m merchants globally, according to a statement. It is said to have grown more than 100% a year in recent years.

Dianxiaomi is headquartered in Shenzhen and maintains branch offices in several cities across China as well as Indonesia, Malaysia, and the UK. It will use the Series C capital to expand the currently 500-strong team, while investing in product development, service upgrades, and further international expansion.

Other recent investments in China's e-commerce enablement space include a USD 150m investment in SaaS player Shoplazza, led by SoftBank Vision Fund 2. It is the first tranche of a Series C. Meanwhile, L Catterton backed Nebula Brands, a platform that acquires China-based Amazon vendors and helps them scale.

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