China AI gaming company Parametrix raises $100m

5Y led a USD 30m Series A extension with participation from Gaorong in January 2021. The two investors also committed to the Series A in 2019.

Parametrix was founded in 2019 by Kakar Liu, formerly general manager of Tencent AI Lab. He was responsible for GO AI program “Jueyi” and Honor of Kings AI program “Juewu.” Both are considered globally top-level competitors in their respective games with capabilities equal to or even surpassing top human players.

Google’s AlphaGo became the first AI-based computer program to defeat a Go world champion in 2016. But in games such as “Honor of Kings,” a multiplayer online battle game, AI players face more complex scenarios and dynamics.

About 1m of Parametrix’s AI bots are currently online during peak days, serving hundreds of millions of users in more than 50 countries. These bots are said to have been operating stably for more than a year in a range of products. Customer retention rate is 100%, and the annual repurchase rate is 120%.

Parametrix.ai has established an AI technology path from L1 to L4: In L1, AI behaves reasonably like a human, that is where the majority of AI players are today; In L2, AI has different personalities and goals; In L3, massive AI characters interact with each other and form a complex AI society; In L4, each AI is unique, people can invest energy and have a bond with one or more AIs.

“Parametrix.ai looks forward to opening up the complete chain of ‘game + technology + social’, making AI a guide to lead humans into the virtual world, and helping people explore, create, and establish connections in the virtual world,” the company said in a statement.

Such AI technology not only leads to the hot concept "meta", it can also be used in Agent Based Model also known as Individual-Based Models, a computational model for simulating the actions and interactions of autonomous agents, to understand collective behaviour.

Applications for AI of this kind are not limited to metaverse and gaming concepts. There is also scope for enabling agent-based models, which are computer simulations of interactions between autonomous entities. Example use-cases include modelling the damage of a terrorist attack or storm on a large city.

“The combination of AI and games is a grand open theme. Parametrix.ai has already served players in world-class games. Is it possible that in the future, there will be an AI that is owned by the players, which will accompany the players through different game worlds and perfectly match the players?” said Yunfeng Shi, senior investment manager at 5Y.

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• Topics
• Greater China
• Expansion
• Technology
• Consumer
• artificial intelligence
• Sequoia Capital
• 5Y capital
• Gaorong Capital
• China
• gaming