
Tiger Global, Insight lead $220m round for India's Slice

Tiger Global Management and Insight Partners have led a $220 million round for Indian financial technology provider Slice at a valuation of about $1 billion.
Advent International, Blume Ventures, Gunosy Capital, Moore Strategic Ventures, and UK-based VC firm Anfa also participated. It follows a $20 million round provided by Blume and Gunosy in June that valued the company at $200 million.
The company has raised about $272 million in equity and debt since its inception in 2015. Previous investors also include the likes of Northern Arc Capital, Vivriti Capital, Better Capital, Das Capital, Emphasis Ventures, Simile Venture Partners, TracxnLabs, and Pegasus Wings Group.
Previously known as SlicePay and HelloBuddy, Slice provides an app that helps about five million registered users – largely college students – manage their bills and other expenses through staggered instalments. It claims this service is available with no “extra” charges. Creditworthiness is assessed with non-traditional data points such as scholastic and social media profile information.
Slice is now said to be issuing credit cards at a rate of 200,000 a month, which would make it the third largest card issuer in the country. It has launched a card with a credit limit as low as INR2,000 ($27) and is considering a new product focused on teenagers.
Services are squarely targeted at a millennial and generation Z audience; the average age of both the users and the company staff is around 27. There is reportedly a waitlist of more than one million potential users.
“The bar for consumer design is very high for them. We don’t have to educate them on how to navigate the app. It’s intuitive for them,” Rajan Bajaj, the company’s founder and CEO, told TechCrunch.
Youth targeting has emerged as a credible strategy for tapping underpenetrated demographics in India’s broader momentum around financial inclusion and democratization. Previous activity in this theme includes a $38 million Series A round for FamPay, a card issuing digital bank for teenagers.
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