India blue-collar HR start-up gets $24m

Capria Ventures, Unitus Ventures, 3one4 Capital, and CDC Group also participated. It follows a $10 million Series B last year led by Jungle with support from Unitus, 3one4, and VH Capital.

Founded in 2015, BetterPlace claims to be India's largest digital workforce management services provider for the blue-collar segment, offering comprehensive support across the value chain for both enterprises and their employees. This includes access to a range of upskilling, financial support, and medical benefits programs.

The service is said to help companies reduce costs, achieve higher engagement levels, increased productivity, and lower attrition rates. It has been used by about 15 million employees across more than 1,000 organizations to date.

There is a significant focus on serving the unmet needs of the gig economy, which is said to encompass around 15 million Indians and represent around 40% of global freelance gigs. Clients include Amazon, Ola, Flipkart, Accenture, Swiggy, Zomato, and Ecom Express.

"The blue-collar workforce plays a vital role in India's economy and future growth. Betterplace has created a transparent, seamless, and globally scalable platform to solve the prevailing inefficiencies in the blue-collar ecosystem," said Anurag Srivastava, a founding partner at Jungle.

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• Topics
• South Asia
• Support services
• Expansion
• India
• Jungle Ventures
• CX Partners
• 3one4 Capital
• CDC Group
• enterprise software
• professional services