5Y, Sequoia back China app-building platform

Low-code and zero-code app-building are similar to Lego in that basic modules are provided and customers use them to build different structures around information collection, collaboration, and analysis. A zero-code platform, therefore, comprises simple forms, processes, and dashboards enabling a degree of personalization.

Huoban was founded in 2013 by Zhikang Dai. He previously created internet forum software Discuz in 2001 and sold it to Tencent Holdings.

Huoban's first product, a cloud-based form for data sharing, was launched in 2015. The portfolio has since expanded, and the company claims an app can be created in five minutes, a business scenario in three hours, and a full-service dashboard in five days - at a much lower cost than when using traditional channels. Small and medium-sized enterprise customers are charged rates of less than RMB1 per person per day.

Huoban has served 150,000 companies and two million users since inception, carrying more than 20 billion pieces of data. The customer renewal rate exceeds 80%, according to a statement. Clients include Tencent, property platform Beke, JD Logistics, BYD New Energy, beverage brand Genki Forest, and online education companies Zuoyebang and Yuanfudao.

The company seeks to differentiate itself from competing zero-code platforms by placing process management at the center of its system, leveraging big data technology. It is the only five-star rated enterprise-focused zero-code app-building platform in WeChat's app market.

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• Topics
• Greater China
• Early-stage
• Technology
• 5Y capital
• Sequoia Capital
• China
• enterprise software