China's Mobvista acquires marketing business
Chinese digital marketing player Mobvista has acquired VC-backed local counterpart Reyun in a cash-and-stock transaction worth RMB1.5 billion ($232 million).
Mobvista offers a suite of cloud-based platforms and software-as-a-service (SaaS) tools related to mobile marketing and data analytics. The company was founded in 2013, listed on China’s National Equities...
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