Temasek leads round for China marketing content start-up
Tezign, a Chinese start-up that serves as a content-focused one-stop marketing solutions platform, has closed a second tranche of Series C funding that takes the overall total for the round to $100 million.
Temasek Holdings was the lead investor, with additional contributions from C Ventures, Unicorn Capital Partners, and SBCVC. All the company’s existing investors re-upped, among them Sequoia Capital China, Hearst Ventures, Linear Capital, Eminence Capital, and Cherubic Ventures.
The first tranche of the Series C was announced in August 2020, with Sequoia taking the lead. It was accompanied by other existing investors.
According to AVCJ Research, Linear, China Growth Capital, and Cherubic were Tezign’s first backers, committing $1.1 million around the time of its inception in 2015. A year later, Sequoia led a Series A round, supported by Fenghou Capital and Linear. This was followed in 2018 by a Series B round led by Hearst. Sequoia, Linear, and Eminence also took part.
Tezign claims to build digital infrastructure for content experience through creative platforms and data intelligence solutions. It connects medium to large-scale enterprises to more than 40,000 third-party creative teams that produce content. The platform then facilitates management, optimization, and distribution of that content. The goal is to bring about digital transformation at reduced cost.
The company has worked with more than 1,000 brands, and counts Alibaba Group, ByteDance, Unilever, Starbucks, Shiseido, Bayer, Budweiser, Ant Group, Ping An Group, Nestle, Tencent Holdings, and L’Oréal among its customers.
In 2017, Tezign and Tongji University jointly founded a laboratory that focuses on artificial intelligence (AI) R&D and provides training programs. Tezign said in a statement that it has helped accelerate the development of video content creation technology through the utilization of computer vision, natural language processing, and natural language understanding solutions.
The proceeds of the Series C will go towards product development, improving data intelligence capabilities, and expanding the business development team. This will see the Shanghai-based company open a branch office in Guangzhou.
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