Chinese hotel digital services provider secures $14m Serie A

Founded in 2016, the Guangzhou-based company collaborates with 34 hotel groups covering 8.6 million rooms. It offers a full suite of services ranging from in-room TV and Wi-Fi systems to direct sales, membership and marketing platforms through which hotels attract and engage customers.

In some respects, in-room and out-of-room features are integrated. For example, Htrip combines cinema and hotel membership systems, enabling content - whether it involves tourism, e-commerce or media - and interface to be tailored to the individual. "Htrip has obtained a national license for cinema on-demand billing. It is the first such license in the hotel industry and it will become a benchmark for the industry," Shenzhen Venture Capital said in a statement.

The start-up has secured RMB60 million in Series A funding in April. This followed a RMB10 million pre-Series A in 2018 led by Jiuding Capital.

According to the National Tourism Administration Data Center, 5.5 billion people in China participated in domestic trips in 2018. The number of hotel rooms nationwide increased by 10%.

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• Topics
• Greater China
• Early-stage
• Technology
• China
• TMT
• SaaS
• Shenzhen Capital Group
• Jiuding Capital