Bain buys Japanese email business from Cheetah Digital

Bain did not disclose the size of its investment, but the deal reportedly values the subsidiary company at around JPY30 billion ($278 million). Vector acquired Cheetah from credit reporting specialist Experian in 2017 at a valuation of $400 million, according to a release.

“MailPublisher of Cheetah Digital has an exceptional functionality delivering a large volume of emails at high speed, with high security and without delivery failure,” Yuji Sugimoto, a managing director at Bain, said in a statement. “Bain Capital will be providing active support for their further growth, including expansion of new functions.”

The company claims to have maintained the top market share in email services for the past eleven years. It currently distributes about 6.1 billion emails a month for some 5,300 companies. Bain is expected to support technical developments in line with recent digital marketing trends as well as an expansion of the customer base.

Bain closed its fourth Asia fund in December at $4.6 billion. The firm established its presence in Japan with a Tokyo office in 2006 and has backed some of the country’s largest PE-backed M&A deals, including an $18 billion memory chip carve-out from Toshiba. Recent activity includes the acquisition of the human resources business of software developer Works Applications.

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• Topics
• North Asia
• Buyouts
• Support services
• Japan
• Bain Capital Asia
• professional services