Verlinvest leads $25m Series C for India's Drums Food
Verlinvest has led a INR1.8 billion ($25 million) Series C investment in India’s Drums Food International, best known for the Epigamia yogurt brand.
DSG Consumer Partners, InnoVen Capital, and the venture capital arm of French food company Danone also contributed. It follows a $14 million Series B led by Verlivest in 2017 that included participation by DSG.
Epigamia is marketed in several varieties across a range of domestic demographics, including health-conscious millennials. Since raising its Series B, the company has expanded its portfolio to include India's first lactose-free curd, a modernized version on a traditional regional dessert, and a high protein drinkable yogurt.
Epigamia currently retails across 10,000 touch points, including modern brick-and-mortar stores and online vendors Big Basket and Amazon. Drums will use the fresh capital to expand its overall product distribution across 25 cities in India and introduce a range of new products with value propositions related to high-protein, lactose-free, and probiotic characteristics.
"We are delighted with the increasing adoption of the Epigamia brand with the new-age Indian consumer, which has driven us to double down on our investment in Drums Food," Arjun Anand, a principal at Verlinvest, said in a statement. "We continue to be very optimistic about the growth potential of healthy and premium dairy products for the Indian market."
Belgium-based Verlinvest was created in 1995 by the founding families of Anheuser-Busch InBev and maintains bases in Singapore and New York. The firm claims over $2 billion in assets under management across a diversified portfolio with a significant emphasis on food and beverage. Recent activity in this space in India includes participation in a growth round for food processing and sauces specialist Veeba.
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