
Ant Financial backs Chinese working hours tracking app
Anxinji, a Chinese app used by many of the country’s blue-collar workers to keep track of their working hours, has closed a Series B funding round led by Alibaba Group affiliate Ant Financial.
Shunwei Capital also took part in the round, which Anxinji said was worth several hundred million renminbi, without specifying the exact amount. The company previously received funding from Shunwei, smart phone maker Xiaomi, and Unity Ventures. Shunwei is a venture capital firm established by Lei Jun, who is also co-founder of Xiaomi.
The new capital will be used to transform the app into an integrated platform with a job search function, company reviews, and a dating forum for users. Anxinji set up a job search website and opened several recruitment agencies. The development template bears similarities to that of Glassdoor, the US-based recruitment, and workplace reviews site.
“Chinese blue-collar workers are at the bottom of the society. The more we get to know them, the better we understand the difficulties they are facing,” said Yao Di, CEO of Anxinji. “We will continue to dig into this untapped market, using big data and the internet to help meet the huge demand for medical care, social welfare, and social interaction.”
Founded in 2014, the company claims to have attracted over 10 million users within its first year. While websites such as LinkedIn and Zhaopin lead China’s white-collar recruiting scene, the country’s more than 400 million blue-collar workers are largely unserved. As most of these people work in factories, working hours recording has become an essential feature as they often rely on overtime pay to make up for low base basic salaries.
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