Orchid leads $65m round for Chinese wedding platform

Existing investors Matrix China Partners and Fosun RZ Capital also contributed capital.

Founded in 2013, Hunliji started as a mobile platform that allowed users to organize their wedding ceremonies - managing budgets, guest lists, and seating arrangements. It has since evolved into a third-party platform, offering a full range of wedding services from bridal make-up to photography. 

Hunji claims to connect more than 80,000 Chinese merchants with tens of millions of users, facilitating over RMB1 billion ($158 million) in gross merchandise volume each year. The company turned profitable in 2017.

According to AVCJ Research, Hunliji previously received seed funding from Qingsong Fund in 2013 and a Series A round from Vertex Ventures China the following year. It then raised about $40 million in Series B funding across two tranches, with Matrix and Fosun RZ among the investors.

Following the latest investment, Hunliji plans to develop its product offering, with a view to providing customized services to users by leveraging artificial intelligence technology. In addition, it has launched a RMB200 million industry fund that will invest in peers in the upstream and downstream parts of the value chain.

Orchid Asia closed its seventh fund at $1.3 billion in January. The firm focuses on companies in the consumer products and services sector, as well as outsourcing manufacturing, technology, media, and healthcare.

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• Topics
• Greater China
• Technology
• Expansion
• Consumer
• China
• Orchid Asia Group Management
• TMT
• Matrix Partners
• Fosun Group
• Venture