ChrysCapital exits US-based LiquidHub to Capgemini

Capgemini paid around twice LiquidHub’s 2017 revenue, indicating a purchase price of around EUR400 million ($496 million), according to a statement. The deal is aimed at expanding Capgemini’s expertise in user experience, digital design, and analytics. It is expected to close by the middle of the year.

Founded in Pennsylvania in 2001, LiquidHub provides digital tools to help corporate clients such as Subaru, Comcast and Vanguard Group improve online customer engagement. The company differentiates itself from competitors through products that incorporate both marketing and analytics tools, rather than the specialized applications created by competitors such as Deloitte Digital and Accenture Digital.

ChrysCapital led a $53 million Series B round for LiquidHub in 2013, taking a stake of more than 40% to become the largest single shareholder in the company. The firm has played a significant role in LiquidHub’s growth since the investment by connecting it with other portfolio companies in the digital engagement space.

In addition, ChrysCapital was responsible for setting up LiquidHub’s office in India, which provides back-end support for the customer-facing software. The firm led recruiting for the India office and has sought to make its team equal contributors to the company rather than an outpost of the US headquarters.

ChrysCapital is currently investing its seventh fund, which closed last year at $600 million. The vehicle focuses on the business services, financial services, healthcare, consumer, and manufacturing sectors, and seeks both minority growth and control deals.

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• Topics
• South Asia
• North America
• Technology
• Trade sale
• India
• USA
• ChrysCapital Management
• TMT
• Exit