Australia's Rokt closes Series B at $26m
Australian digital marketing services company Rokt has closed a Series B funding round at $26 million led by Moelis Australia Asset Management.
It follows a new $11 million commitment by existing investors including Moelis, Square Peg Capital, Time Inc, John Ho of Hong Kong’s Janchor Partners, Lachlan Murdoch of News Corp and 21st Century Fox, and Carsales co-founder Greg Roebuck. The company began the round earlier this year with a $15 million raise for technology development, team building, international growth initiatives, and acquisitions.
"This funding round is one of the biggest this year for an Australian company," Tushar Roy, a partner at Square Peg, said in a statement. "It represents more than investor confidence in the company. It serves as a reaffirmation of our belief that Rokt will persist to gather speed along its path to becoming a company that profoundly changes the way brands acquire and convert customers worldwide."
Rokt helps companies achieve better e-commerce performance through improved customer engagement and delivering meaningful monetization. It also works with thousands of performance marketers focused on acquiring customers at the point of transaction. Clients include eBay, Ticketmaster, Expedia, Hotels.com, Groupon, Dominos and Emirates.
The company operates out of offices in Sydney, Melbourne, Auckland, Singapore, London, New York and Los Angeles. In March, it acquired New York-based CalReply, a mobile calendar marketing specialist which counts media and sports businesses ESPN, FOX, MLB, NASCAR, ITV and UFC as customers.
Recent activity in Australian marketing technology includes a A$10 million ($7.5 million) round for Simple from Perle Ventures and Korea’s SparkLabs Global Ventures, as well as a $23 million investment in Unlockd by Alium Capital Management and Malaysian telecom Axiata.
Last week, Sydney and San Francisco-based marketing software provider Autopilot received a $12 million round that included participation from Blackbird Ventures, Rembrandt Venture Partners, Southern Cross Venture Partners and Salesforce Ventures.
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