Matrix leads $15m Series C for China’s Easemob

Government-backed group Yin Tai Jai He Capital also invested in the round, a statement said. 

Founded in 2013, Easemob is a platform-as-a-service (PaaS) cloud platform that allows app developers to integrate instant messaging, voice, and data services to their apps. Its technology supports various operating platforms such as Android and iOS.

As of the end of last year, more than 130,000 app developers were using the company's instant messaging solution. In addition, about 60,000 Chinese enterprises were using its technology to provide online customer services, including Taikang Insurance, CITIC Securities and home appliance retailer Guomei.

Matrix provided seed funding for Easemob, while SIG and Sequoia provided $8 million in Series A funding. In July 2015, Sequoia led a $12.5 million Series B round, in which SIG China and Matrix re-upped.

With the new capital, Easemob plans to expand into business intelligence (BI) and artificial intelligence (AI), with a view to helping corporates efficiently analyze market data.

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• Topics
• Greater China
• Technology
• Expansion
• China
• TMT
• Venture
• Matrix Partners
• Growth capital