Australian analytics start-up Local Measure raises $3.4m

According to a statement, the funding came from PE firms and private investors in the Asia Pacific region. Individual backers include former Deutsche Bank Australia and New Zealand executive Chum Darval, Tatts Group CEO Robbie Cooke and LJ Hooker CEO Grant Harrod, The Australian reported. Harrod was previously the CEO of Australian marketing services provider Salmat, which has also backed company. It has raised $11.2 million to date.

Founded in 2012, Local Measure offers geo-location social intelligence technology products that help tourism companies collect real-time information on customers. The aim is to strengthen the ability to attract repeat visits despite an industry trend toward increased third-party disruption and fragmented customer relationships.

The technology is currently used in hotels, theme parks and other tourism businesses in more than 380 cities worldwide, and is expected to reach more than 1,000 hotels this year in the US alone.

"Customer loyalty is seen as a holy grail for hotels and tourism brands, yet to date the industry has generally been unable to capture the data and preferences, in real-time, that customers share during their journey, missing an incredible opportunity to drive loyalty," said Jonathan Barouch, founder and CEO of Local Measure. "Our technology leverages the growth of social media to provide a new and powerful tool for hoteliers and tourism asset managers, who finally have a way to use social intelligence to positively impact guest experiences.”

The Sydney-headquartered company currently operates offices in Singapore, London and Miami. It claims to have realized more than 150% year-on-year growth in revenues from the hotel sector. Clients include AccorHotels, Hardrock, Virgin Hotels and Club Med.  

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• Topics
• Australasia
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