VC-backed FirstCry buys rival Babyoye
VC-backed Indian baby and child-focused retailer FirstCry.com has acquired rival children's store chain and e-commerce outlet Babyoye.
FirstCry will pay INR3.6 billion ($54 million) to Babyoye's parent Mahindra Retail, mostly in stock, according to a filing; the purchase is expected to close by the middle of December. The Mahindra Group,...
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