Vertex leads $6m round for India's CloudCherry

Existing investor IDG Ventures also participated in the round, which saw the three investors take a significant minority stake. The company will use the new capital to grow its business in Southeast Asia and other global markets, according to a report in The Economic Times linked from CloudCherry's Twitter account.

CloudCherry's platform is provided on a software-as-a-service (SaaS) basis to consumer-facing brands to help measure customer engagement across a range of metrics, including the company's proprietary "Customer Delight Score" model. It works across a variety of devices and communication channels in order to capture as much customer information as possible.

Demand for data collection and analysis services has grown in India along with the country's technology and internet sector, with many start-ups focused on helping internet companies gain an edge through improved customer experience. Several of these companies have received VC backing, such as Helpshift, which raised a $23 million Series B round earlier this year led by Microsoft Ventures and Salesforce Ventures.

Vertex targets a wide range of sectors, including information technology, retail, medical and manufacturing. The firm launched a $200 million fund last year for investments in India and Southeast Asia; resources for the fund came entirely from parent company Temasek, which earlier committed $600 million to the firm to be used for its family funds in the US, Israel and China.

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• Topics
• South Asia
• Technology
• Support services
• Early-stage
• Venture
• India
• TMT
• Vertex Management (II)
• IDG Ventures