CMC invests in China sports data provider Cubee

Financial terms weren't disclosed. The company was founded in 2012 as Huanhuba.com. It started out as an online forum for football fans and has since expanded into sports information services, providing performance analysis, athlete monitoring and commercial solutions for sports companies.

Cubee received a pre-Series A round of financing from Ping An Ventures in 2013, and a Series A round from Northern Light Venture Capital last year. Following the new commitment, Cubee will develop a variety of big data-based software products, serving Chinese sports media firms and sportswear manufacturers such as Sina Sports and Nike.

CMC has participated in a string of sports-related deals domestically and abroad. Last year, it partnered with CITIC Capital to acquire a 13% stake in Abu Dhabi-based City Football Group, which owns the Manchester City Football Club. It also paid RMB8 billion ($1.3 billion) for the broadcasting rights to matches from China's domestic football league. In January, the GP invested $100 million in Beijng-based sports marketing firm SECA.

CMC is raising its second second US dollar-denominated fund, which has a hard cap of $600 million. A first close of $350 million was reached last month. 

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• Topics
• Greater China
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• China Media Capital