Sequoia leads $12m round for India's Healthkart

Kae Capital and Omidyar Network also took part in the round, Healthkart co-founder Sameer Maheshwari told local media. All three firms are existing investors in Healthkart; AVCJ Research has records of several funding rounds for the company since 2011.

Healthkart will use the new capital to support its marketing initiatives and offline expansion; the company currently has two offline stores and plans to open up to eight more over the next six months. Its marketing growth will focus on the fitness segment, emphasizing Healthkart's engagement with trainers and nutritionists to help users with their exercise and dietary regimens.

The company sells protein supplements and vitamins through its online platform, with more than 200 brands and authorized vendors currently active. It also produces the private-label nutritional supplements MuscleBlaze and Incredio.

Additional backers of Healthkart include Intel Capital, which led a $14 million funding round in 2013 in which Sequoia participated. Intel, Kae, Omidyar and Sequoia have also supported 1mg, Healthkart's online pharmaceutical platform formerly known as HealthkartPlus. 1mg raised a INR1 billion Series B round earlier this year led by Maverick Capital Ventures, followed by Sequoia and Omidyar.

• Tweet  
• Facebook  
• LinkedIn  
• Google plus  
• Save this article  
• Send to  

• Topics
• South Asia
• Consumer
• Technology
• Expansion
• India
• Sequoia Capital
• TMT
• Venture