Portfolio: AID Partners and HMV Asia
Having bought the HMV business in Asia as a distressed asset, Hong Kong-based AID Partners is working to reposition it as a lifestyle brand that reaches deeper into the media value chain than DVDs and CDs
Those who know HMV as a traditional music retailer will likely to feel increasingly disoriented as they explore the three-floor flagship store in Hong Kong's bustling commercial district of Causeway Bay....
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