Japan e-commerce: Shopping for fun
Mercari has become Japan’s first unicorn on the back of an innovative approach to e-commerce. Can the company blaze a trail for others to follow by replicating its domestic success overseas?
Mercari isn't Japan's first e-commerce app to focus on the consumer-to-consumer (C2C) space. When the company launched in 2013, the likes of Fril, which targets female consumers, were already in operation,...
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