Portfolio: Bain Capital and Domino's Pizza Japan
The US consumer cred of Domino’s Pizza means little in Japan where consumer tastes and cultural norms are very different to the West. Bain Capital took an innovative approach to cornering a competitive sector
In 2011, Domino's Pizza Japan announced that it would be opening its next store on the moon. Appearing in a commercial, dressed in a full astronaut suit, Dominos Japan CEO Scott Oelkers tells the camera:...
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