PE and China franchising: Eat what you cook
Franchising is an effective way of establishing Western restaurant brands in China. Private equity firms have picked up on the opportunity, but it is not without risk. Local appeal and strong partners are essential
Former investment banker Justin Kennedy opened his first store as PizzaExpress' Greater China franchisee in 2001. It was located in Hong Kong. While keeping a hungry eye on the mainland market, Kennedy's...
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