China's sharing economy: The peer effect
Bicycle-sharing is following the lead of ride-hailing in China – with start-ups consuming large amounts of capital in a battle for market share. What does it say about the broader sharing economy opportunity?
Ofo launched on the campus of Peking University in 2015 as part of a student bike-sharing project. Six co-founders pooling their savings and borrowed cash wherever they could to provide the RMB150,000...
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