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  • Australasia

NZ hologram tech player receives $27m Series B round

  • Justin Niessner
  • 14 February 2017
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Time Warner Investments has led a group of investors, including China’s Baidu Ventures, in a $27 million Series B funding round for New Zealand-based holographic technology company 8i.

Australian investor One Ventures, Germany’s Seed & Speed Ventures, and US-based GPs Hearst Ventures and Verizon Ventures are among the other participants. It represents the first augmented reality (AR) and virtual reality (VR) investment from Baidu’s next-generation tech fund, which launched last year with a target of $200 million.

The capital brings 8i’s total funding to $41 million, and will be used to support the launch of a consumer mobile app known as Holo. The software allows users to create so-called mixed reality content using holograms that can be shared as videos via social media.

“With VR and AR, we’re seeing the very beginning of a new generation of immersive media,” Scott Levine, managing director at Time Warner Investments, said in a statement. “8i makes holographic human content a reality in this new era with its breakthrough volumetric capture technology, while lowering the barrier for creators. We’re excited to back this world-class team as they continue to push the boundaries of data compression and depth acquisition, and bring holograms to the mainstream with Holo on smartphones.”

Founded in 2014, 8i develops technology that transforms video signals into a photorealistic 3D holograms that can be integrated into VR and AR displays. The company claims to have signed more than 100 partners to date and has established an office presence in the US.

VR and AR has attracted increased but cautious private equity interest with greater mainstream acceptance in recent years. Horizon Ventures and Iconiq Capital were active in the New Zealand market last year with a $7.5 million round for Soul Machines, a company using related technology to produce psychobiological simulations enhanced by artificial intelligence.

US-based Time Warner Investments targets private early to mid-stage companies to support the media and entertainment businesses of its parent group. It seeks to acquire minority stakes through deployments up to $25 million.

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